Ep. 10: How Smart Women Grow with Real Estate - Without Losing Control or Running Out of Cash

You don’t need to be a “numbers person” to build wealth through development — you need strategy.

In this episode of Behind the Build, Katie Kim sits down with powerhouse CFO Cheryl Heler to unpack how smart businesswomen can grow using real estate without overleveraging or losing control of their company.

We’re breaking down:
The 5 financial metrics that will make or break your project
How to lead like a CFO (even if you hate spreadsheets)
The mindset shifts that separate profitable developers from broke investors

Plus — we’re giving you a FREE Friday Financial Flashlight checklist + walkthrough so you can finally feel confident running the numbers every week. 🧠💰

🔗 Resources & Links:
💡Download the FREE 5-Metrics Checklist:
Comment “checklist” below
🎧 Get the Friday Flashlight Audio Walkthrough:
Comment “flashlight” below
📞 Book a Strategy Call with Katie’s Team:
Comment “call” below or visit 👉 https://www.katiekim.com/

💬 Let’s connect:
Tag a fellow founder who needs this. Screenshot your weekly “Friday Flashlight” and
comment 🔦 "Flashlight" for accountability!

⏱️ Timestamps:
00:00 – Welcome: Why every developer needs CFO energy
00:38 – Why you are the CFO of your future
01:22 – Meet Cheryl Heler: Strategic partner & CFO
02:05 – What a real CFO does (vs. a bookkeeper or tax pro)
04:31 – Where developers lose money by ignoring their numbers
06:20 – The costly mistake of skipping financial line items
07:06 – Introducing the “Friday Financial Flashlight”
08:31 – How to check your numbers in just 30 minutes
10:21 – Cash flow vs. runway: What you need to track
12:11 – The 5 metrics every developer MUST monitor
16:30 – Why looking weekly transforms your decisions
19:33 – How to use data without getting overwhelmed
21:20 – Accountability systems when you’re the only one watching
24:29 – Planning for staffing, cash flow, and investor returns
26:10 – Free Friday Flashlight guide + walkthrough
28:20 – Join the movement: Real estate led by unapologetic women
29:21 – Book a call. Take the next step. You’re not too late. Let’s go. 🚀

🔗 Connect with Katie Kim

🌐 Website:
https://www.katiekim.com – The Katie Kim Educational Platform
https://www.thekimgroup.com – The Kim Group

📱 Instagram:
@thekatiekim
@thekimgroup

💼 LinkedIn:
Katie Arnholt Kim, CCIM
The Katie Kim Educational Platform
The Kim Group

📘 Facebook:
The Katie Kim Educational Platform
The Kim Group

🔗 Connect with Cheryl Heller

🌐 Website:
https://www.pillaroneconsulting.com/

📱 Instagram:
@cherylaheller

💼 LinkedIn:
Cheryl A. Heller

🎯 NEXT STEPS
💻 Missed the last webinar?
Katie’s FREE LIVE MASTERCLASS returns this October!
📅 Tuesday, October 14th at 7pm CST and
📅 Thursday, October 16th at 12pm CST

→ Learn how to use real estate development as a tool to scale your business.
🚨 BONUS: Submit your deal for a chance at live coaching with Katie!
💥 Type “masterclass” below to save your spot.
👉 https://www.katiekim.com/masterclass

🚀 NEXT BOOTCAMP: October 10th from 11:00 am – 3:00 pm CST
💬 Comment “BOOTCAMP” to sharpen your Buy Box LIVE (only 5 seats).
👉 https://www.katiekim.com/bootcamp

🤔 Not sure what your next step is?
Book a call with our team to discuss the best option for you.
👉 https://www.katiekim.com/booking-page

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