Ep. 9: Profit is Lying to You - Cash Flow Secrets for Women Business Owners in Real Estate

💸 Real Cash Flow Talk with a Fractional CFO | Beyond the Build Ep. 1
Welcome to the kickoff of our Beyond the Build series with Katie Kim! This isn’t your average cash flow conversation. We’re diving deep with Cheryl Heller—fractional CFO, financial strategist, and real estate investor.

You’ll learn:
- The 3 types of cash flow you must track
- Why your profit doesn’t equal cash
- The real difference between cash vs. accrual accounting
- How to forecast cash like a CFO
- Why your bank needs more than your P&L—they need your story

Whether you’re scaling your business or launching your next development, this episode will save you from financial pitfalls and help you plan with power.

⏱ TIMESTAMPS
00:00 – Welcome to Beyond the Build: The Real Game is Financial Strategy
01:34 – Meet Cheryl Heller: CFO, Advisor & Real Estate Investor
03:52 – The 3 Buckets of Cash Flow Explained: Operating, Investing, Financing
06:52 – The #1 Myth: Profit ≠ Cash Flow
11:08 – Cash vs. Accrual Accounting: What’s Really in Your Pocket?
17:37 – Investing & Financing Cash Flow: The Long Game Strategy
20:03 – Startup Survival: The 13-Week Cash Flow Forecast
22:22 – Receivables Financing: Your Hidden Funding Source
23:51 – The Power of Narrative: Why Your Bank Needs Your Story
29:57 – Cash Flow Mindset: Startups vs. Established Businesses
31:09 – Development Forecasts: Buffer, Buffer, Buffer
34:18 – The Rule of 3: Contingency Buckets in Development
35:07 – Forecast Like a Pro: Base, Best & Worst Case Scenarios
37:34 – Capital Calls, Runway Money & Investor Confidence
38:16 – How to Work with Cheryl: 3 Levels of CFO Support

🔗 Connect with Katie Kim

🌐 Website:
https://www.katiekim.com – The Katie Kim Educational Platform
https://www.thekimgroup.com – The Kim Group

📱 Instagram:
@thekatiekim
@thekimgroup

💼 LinkedIn:
Katie Arnholt Kim, CCIM
The Katie Kim Educational Platform
The Kim Group

📘 Facebook:
The Katie Kim Educational Platform
The Kim Group

🔗 Connect with Cheryl Heller

🌐 Website:
https://www.pillaroneconsulting.com/

📱 Instagram:
@cherylaheller

💼 LinkedIn:
Cheryl A. Heller

🎯 NEXT STEPS
💻 Missed the last webinar?
Katie’s FREE LIVE MASTERCLASS returns this October!
📅 Tuesday, October 14th at 7pm CST and
📅 Thursday, October 16th at 12pm CST

→ Learn how to use real estate development as a tool to scale your business.
🚨 BONUS: Submit your deal for a chance at live coaching with Katie!
💥 Type “masterclass” below to save your spot.
👉 https://www.katiekim.com/masterclass

🚀 NEXT BOOTCAMP: October 10th from 11:00 am – 3:00 pm CST
💬 Comment “BOOTCAMP” to sharpen your Buy Box LIVE (only 5 seats).
👉 https://www.katiekim.com/bootcamp

🤔 Not sure what your next step is?
Book a call with our team to discuss the best option for you.
👉 https://www.katiekim.com/booking-page

#RealEstateDevelopment #CashFlow #FractionalCFO #BeyondTheBuild #KatieKim